Días Grandiosos is a new Spanish-language lifestyle brand connecting Kellogg’s with Hispanic moms.
The story of Días Grandiosos, or “Great Days”, is told at the intersection of food, culture, and everyday moments, in conjunction with the Kellogg’s products that bring a ray of sunshine into Mom’s life. The mission: make everyday great, one moment at a time.
The new brand was brought to life through an integrated digital platform: a fully-responsive website — filled with editorial-style content, DIYs, and recipes — a strong social presence, and digital ads driving to the main hub.
Product Pages
Recipe Pages
Branded Articles
Content is brought to life through engaging stories of real people, forging an emotional connection with Hispanic women. Each article connects to a brand’s purpose, building a deeper relationship between consumers and Kellogg's products.
Digital AWARENESS ads
Translation: A new dawn awaits you at DíasGrandiosos.com. Moments that unite the family. Recipes that make you smile. Stories with Latin flavor. Savor all moments at Días Grandiosos con Kellogg’s. Take your day and make it great.
Platform-relevant content for Pinteresters, including crafts and recipes.
Social Channels
The brand’s social channels launched 6 months before the website, with the objective of introducing the brand and building a sizable, engaged community.
Image: Life always smiles at you
Caption: Take the moment and make it great.
Image: Inhale the present moment, exhale a great moment.
Caption: The best way to breathe.
Caption: What unites us is our culture and the opportunities that we enjoy in this country. Share if you agree!
Caption: Pop-Tarts ice cream sandwich: another super simple and fast way to enjoy your Pop-Tarts.
Caption: Celebrate today with a breakfast exploding with flavor and nutrition.
Image: Every moment is great
Caption: Say yes to candles.
Image: Just say yes to a backyard adventure
Caption: Don’t think twice about letting your imagination take you away. Try it this weekend!
Image: Awaken your potential
Caption: Arm yourself with a good breakfast on the longest, sunniest day of the year.
Image: Happy Three Kings Day!
Caption: The best way to pass-down your traditions: do it together!
Image: Give them what they want. Say yes!
Caption: The best cooks know their guests very well.
Image: We’re going to learn
Caption: Complete this phrase with your kids and share your answer!
Caption: Cereal is a great source of nutrition any time of day.