USDA

Agency: Sensis

Category: 360 Campaign

Media: TV & Pre-Roll Commercials
Fully-Responsive Website
Out-of-Home
Digital Banners
Print Collateral
Branded Content

“Can I Bring It?” is a scalable website and accompanying 360° campaign about what you’re allowed to bring with you when traveling into the US.

The USDA came to us with a problem: travelers were bringing prohibited items back to the US mainland from abroad, endangering our delicate ecosystem. At the time, the only way to access the prohibited items list was to dig through several layers of the USDA website.

The solution: an elegantly simple website where travelers can locate the information they need easily, accompanied by a fully-integrated, scalable campaign driving to the new digital hub. CanIBringIt.com was created mobile-first, designed to be accessed by travelers on-the-go.

 

COMMERCIALS

In-language versions for Hawaii, Mexico & China

Campaign website

Designed mobile-first and fully responsive

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LUGGAGE TAGS

Strategically placed at Hawaii airports

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Outdoor Ads

Placed at the US Mexico Border

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Digital Banners

Selected Storyboard

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Infographic

Shared with media outlets and influencers

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