“Can I Bring It?” is a scalable website and accompanying 360° campaign about what you’re allowed to bring with you when traveling into the US.
The USDA came to us with a problem: travelers were bringing prohibited items back to the US mainland from abroad, endangering our delicate ecosystem. At the time, the only way to access the prohibited items list was to dig through several layers of the USDA website.
The solution: an elegantly simple website where travelers can locate the information they need easily, accompanied by a fully-integrated, scalable campaign driving to the new digital hub. CanIBringIt.com was created mobile-first, designed to be accessed by travelers on-the-go.
COMMERCIALS
In-language versions for Hawaii, Mexico & China
Campaign website
Designed mobile-first and fully responsive
LUGGAGE TAGS
Strategically placed at Hawaii airports
Outdoor Ads
Placed at the US Mexico Border
Digital Banners
Selected Storyboard
Infographic
Shared with media outlets and influencers