As part of the “Frontier Works” campaign highlighting artists working at the edge of the frontier, we created a web AR experience for Bulleit’s limited edition bourbon bottles.

Using their device’s camera, customers scan their bottle to bring the tattoo-inspired illustrations to life in beautiful animation. They can also use augmented reality to try on the tattoos, learn about the artists behind the designs, see recipes for each of the drinks, and place an order. The experience can also be accessed by scanning QR codes from billboards and coasters.